Helping you make better technology decisions

Expert research focusing on the buying process for specialised technology

media | broadcast | telecoms | ad tech | smart cities

Caretta Research is helping media technology buyers and suppliers make better technology decisions by using real information. We combine decades of experience in the industry with continuous hands-on research and an extensive network of technology buyers and decision-makers to help vendors understand and target their potential market, and to help buyers identify the most-suitable solutions—saving time, reducing risk and lowering costs.

Supporting technology suppliers and buyers with research and consulting

For suppliers

Stay on top of what’s happening in the market. Know which trends are important and what you should do about them. Uncover the optimum go-to-market strategies and how best to engage with buyers.

For buyers

Minimise risk, accelerate projects and reduce costs by understanding how market trends impact your business. Learn from others and map deployment best practice. Cut through the noise to find vendors that are proven to deliver.

Research

Constantly monitoring the market for new technology strategies, vendors and products adding innovation and transformation. Impartial and complete coverage of all the key technology options, products and suppliers.

Consult

Clear, actionable recommendations to help select customers, suppliers, scope projects and understand key risk factors. Tailor vendor selection and target customers, adding certainty with detailed and accurate analysis.

The Caretta Research team

Rob Ambrose

Co-founder Rob is a consultant, industry analyst, writer and technologist providing strategic advice to media companies on markets, technology, business, operations and workflow. He likes nothing more than getting stuck into tech for media business systems, content supply chains and online video platforms.

Tom Morrod

Co-founder Tom has a 15-year track record as an industry technology analyst, most recently as chief of research in the technology division at Omdia, where he led a team of analysts and consultants. Few people in the industry know more than Tom about tech across consumer devices, video platforms, media and smart cities.

Ed Barton

Research Director Ed has 20+ years’ experience analysing media tech, recently as Chief Analyst for Ovum after a spell leading its TV & OTT practice, and earlier leading Strategy Analytics’ digital media practice. Ed’s expertise is in entertainment distribution and the technology and consumer factors driving it.

Andrew Young

Research Director Andrew has 10 years of experience in industry technology analysis, most recently with Omdia. He’s worked on a wealth of projects, from market discovery for startups, regional analysis for consumer electronics giants, market sizing for tech vendors and market profiles for investment and law firms.

Sam McLaughlin

Research Analyst Sam has five years’ experience as a technology, media and telecoms analyst, most recently with Omdia. He closely follows and advises on media and service provider technology, and has published a wide range of strategic analysis and insight on subject areas including media delivery and IoT.

Regina Poniridis

Research Analyst Regina delivers market research and consulting and tracks the ongoing trends and innovations shaping the media tech industry. Previously she was a senior consultant with an Italian financial firm.

Panos Alimandras

Research Analyst Panos is our modelling and statistics wizard, researching the media technology market while also working on his Master’s in mathematical modelling and financial engineering.

Helping you make better technology decisions

Expert research focusing on the buying process for specialised technologymedia | broadcast | telecoms | ad tech | smart cities

Navigating the technology buying process

Expert research focusing on the buying process for specialised technology

media | broadcast | telecoms | ad tech | smart cities