Helping you make better technology decisions

Expert research about what really matters when buying and selling media and broadcast technology.

Better information enables faster and lower-risk technology decisions. Buyers identify the most-innovative technology products that best fit their needs. Vendors pinpoint the addressable market for their products and how best to sell them. Extensive online data and market tools in the Caretta Portal along with expert advisory are underpinned by our extensive industry data, vast network of decision makers and decades of experience.

Helping technology vendors

Product go-to-market

Delivering clear, actionable recommendations to sharpen product positioning and messaging. Mapping to buyers’ real-world needs, pain points, technology preferences and investment drivers.

Competitor information

Providing the most detailed media technology deployments database available with unmatched competitor information including revenues, market shares and deployments.

Sales enablement

Empowering business development with tools to identify the market opportunity and manage account planning. Understanding buyer cohorts, addressable markets and navigating key risk factors.

Helping technology buyers

Vendor shortlisting

Speeding time-to-market for new technology deployments and reducing procurement cycles with instant access to our leading database of vendors, their products and deployments.

Vendor selection

Derisking technology decisions with access to transparent information about which products are actively being deployed by similar buyers, and vendors’ company track record and financials.

Market trends

Identifying where to invest and which projects to prioritise with access to curated industry news and analysis of key trends, reports and webinars, gathering all the key information in one place.

Caretta Portal

The Caretta Portal is the most detailed and usable media technology deployments database available. It offers buyers and sellers unmatched insights into the industry, in the form of pure real world data, all in a comprehensive and accessible digital platform.

Insight

Gain unparalleled and granular insight into the media technology industry. Market sizing, forecasting and market share data across over 70 technology segments and growing.

Understanding

Never miss an opportunity. We provide unrivalled understanding of the participants in the media technology industry with our growing and comprehensive database of over 4,000 companies with key metrics.

Strategy

Quickly answer key strategic and tactical questions around competitors, partners, suppliers and buyers. The user-friendly interface and intuitive data structure simplify and accelerate complex research tasks.

Current

Stay up to date. Our expert team of analysts update the portal daily and curate the latest news to make sure our clients remain on the cutting edge.

Rob Ambrose

Co-founder Rob is a consultant, industry analyst, writer and technologist providing strategic advice to media companies on markets, technology, business, operations and workflow. He likes nothing more than getting stuck into tech for media business systems, content supply chains and online video platforms.

Ed Barton

Research Director Ed has 20+ years’ experience analysing media tech, recently as Chief Analyst for Ovum after a spell leading its TV & OTT practice, and earlier leading Strategy Analytics’ digital media practice. Ed’s expertise is in entertainment distribution and the technology and consumer factors driving it.

Keran Boyd

Research analyst Keran has an extensive track record in the media tech industry, thanks to her role producing the IBC conference and webinars. Her academic interests span technology and sustainability, with a Master’s degree in climate change and the green economy.

Rebecca Jackson

Marketing and operations manager Rebecca keeps us organised and manages our content and events. With a double major from the University of Western Ontario, she’s a seasoned traveller having lived in the UK, Canada and Greece, and previously working in travel PR.

Stelios Kotakis

Research Analyst Stelios has 10-years’ experience analysing and consulting on video technology, video transmission, media managed services—and even drones —for leading media, telco and tech companies. He’s a market modelling wizard, and cited by news outlets like the BBC and CNET.

Angeliki Megariti

Research analyst Angeliki combines a background in classics, literature and linguistics with a Master’s in digital skills for humanities, along with coding and stats in Python, R and SQL.

Tom Morrod

Co-founder Tom has a 15-year track record as an industry technology analyst, most recently as chief of research in the technology division at Omdia, where he led a team of analysts and consultants. Few people in the industry know more than Tom about tech across consumer devices, video platforms, media and smart cities.

Artemis Oikonomou

Research analyst Artemis has a background in psychology, with a first degree from University College London, and a Master’s with distinction from Queen Mary University. Before joining Caretta, Artemis was a psychology tutor in courses for gifted school students.

Regina Poniridis

Research Analyst Regina delivers market research and consulting, and manages our innovative media tech market sizing methodology and modelling. Previously she was a senior consultant with an Italian financial firm.

Andrew Young

Research Director Andrew has 10 years of experience in industry technology analysis, most recently with Omdia. He’s worked on a wealth of projects, from market discovery for startups, regional analysis for consumer electronics giants, market sizing for tech vendors and market profiles for investment and law firms.

Helping you make better technology decisions

Expert research about what really matters when buying and selling media and broadcast technology.

We help both media technology vendors and buyers