Channel hopping: a hybrid approach to TV distribution
A hybrid approach to TV distribution combining satellite, fibre and internet sets European channel distributors and pay TV operators apart from OTT competitors, delivering growth in expanding CEE markets.
- Why linear channels remain an essential part of the media mix, driving more profitable revenues than streaming.
- How Central and Eastern European (CEE) markets are seeing continued growth, creating opportunities for channel owners and pay TV operators.
- Which channel distribution technologies are best suited for each market and use case.
- Why a hybrid of satellite, fibre and internet offers the most robust solution to maximise reach and ensure rapid time-to-market.