Channel hopping: a hybrid approach to TV distribution

A hybrid approach to TV distribution combining satellite, fibre and internet sets European channel distributors and pay TV operators apart from OTT competitors, delivering growth in expanding CEE markets.

  • Why linear channels remain an essential part of the media mix, driving more profitable revenues than streaming.
  • How Central and Eastern European (CEE) markets are seeing continued growth, creating opportunities for channel owners and pay TV operators.
  • Which channel distribution technologies are best suited for each market and use case.
  • Why a hybrid of satellite, fibre and internet offers the most robust solution to maximise reach and ensure rapid time-to-market.

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