The media technology buying chasm

Procuring broadcast and media technology is often a contentious process. Buyers have extensive requirements that can be difficult to meet, while vendors sometimes fail to adequately address those needs. This mismatch between what buyers need and what vendors offer can lead to frustration and suboptimal solutions. The dreaded RFP process is widely used but frequently criticised for being time-consuming, costly, and sometimes failing to yield a final solution choice. Making the wrong technology choice can significantly impact a media business for years.

In this industry report, Bubble Agency and Caretta Research surveyed buyers and sellers to understand their procurement engagement and identify best practices.

The findings aim to help everyone do a better job buying and selling the complex, high-value hardware, software and services that define the media and entertainment.

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