Audience and scale: broadcasters vs. digital pure plays

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In the race for audience scale, incumbent broadcasters are grappling with competition from global streaming giants like Netflix, Disney+, and Prime Video. These digital pure-plays offer not only vast reach but also premium, brand-safe environments, making them incredibly attractive to advertisers. For broadcasters, retaining audience share—and the advertising dollars that come with it—requires significant reinvention as linear TV ratings and revenues continue to decline.

Here’s what’s shaping the competition: