Redefining the agency model: the future of advertising holding agencies in an AI-driven world
The advertising industry is changing at a breakneck pace. While its overall global growth far outpaces global GDP growth, many traditional advertising incumbents are struggling to keep pace. This underperformance signals a deeper crisis within the agency model, exacerbated by technological advancements, particularly in AI. While agencies are aware of the threat, their reaction has been notably sluggish.
Cracking the code: Unlocking the power of retail media in 2025
As we kick off 2025, TV advertising has entered a new stage of competition, forcing traditional TV players – broadcasters and pay-TV operators – to adapt to the rules of digital advertising.
TV advertising’s new era: competing on digital terms
As we kick off 2025, TV advertising has entered a new stage of competition, forcing traditional TV players – broadcasters and pay-TV operators – to adapt to the rules of digital advertising.