Media and telecoms insights: quick action required as broadcast and streaming revenues converge
The advertising industry is changing at a breakneck pace. While its overall global growth far outpaces global GDP growth, many traditional advertising incumbents are struggling to keep pace. This underperformance signals a deeper crisis within the agency model, exacerbated by technological advancements, particularly in AI. While agencies are aware of the threat, their reaction has been notably sluggish.
NAB 2025: Key takeaways, industry challenges and the show’s uncertain future
As we kick off 2025, TV advertising has entered a new stage of competition, forcing traditional TV players – broadcasters and pay-TV operators – to adapt to the rules of digital advertising.