Caretta Consulting
We provide expert advisory on product strategy, competitors, sales enablement and the industry’s only independent and completely neutral support for successful media tech procurement.

Consulting
Consulting for vendors
We help specialist tech vendors unlock growth through market insights, strategic planning and customer understanding.
Go-to-market and product positioning
Drive stronger and more insight-led product launches.
Go-to-market strategy
Product positioning and strategy
Product packaging and pricing
Market differentiation and thought leadership
White papers and webinars
Market opportunity and sizing
Gain a cleared understanding of nuanced markets.
Market understanding
TAM / SAM / SOM analysis
Market potential assessment
Adjacent industries and markets
Competitive landscape analysis
Customer behaviour and insights
Understand your target audience and tailor your strategies.
Understanding buyer needs and feedback
Buyer segmentation and cohorts
Customer perception
Technology stack analysis
Asset utilisation attitudes
Sales enablement and strategic planning
Achieve superior, data-driven sales outcomes.
Sales strategies and enablement tools
Channel sales strategies
Sales battlecards
Long-term business strategy
Account planning and lead generation
Business case development and ROI assessment
Future-proofing strategy
R&D investment prioritisation
Consulting
Consulting for buyers
We support media and broadcast companies in making confident, strategic technology decisions.
Technology architecture and strategy
Enhance your technology strategies to drive innovation, efficiency and digital transformation.
Technology roadmap
Investment phasing and priorities
Deployment strategies (on-premise, cloud)
Procurement support
Select and procure the right technologies to optimise operations and support long-term growth.
Vendor shortlisting and PQQ
RFP and POC management
Content rights and royalty management
Vendor evaluation
Benchmark requirements
Vendor pricing and selection
System implementation support
Digital transformation and modernisation
Business case and ROI
Maximise ROI and operational health by mitigating risk and enabling strategic business outcomes.
Operational inefficiencies and workflow optimisation
Developing costed business cases
Vendor price benchmarking
CAPEX vs OPEX approaches
Project management and governance
Vendor due diligence and risk mitigation
Specialist technology expertise
Optimise media operations, ensure strategic technology procurement and enable digital transformation for growth.
IP infrastructure (SDI to ST2110 transition)
Software-defined production
Rights and royalties management
MAM and workflow
OVP and streaming platforms
Newsroom technology