Insights

Articles from industry experts

Our key takeaways on the latest emerging trends

February 24, 2026
The next era of Pro AV: ISE 2026 unveils trends shaping the $258B market by 2030
ISE 2026 confirmed what our research at Caretta Research has been tracking: the pro AV industry is not just growing, it’s fundamentally...
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January 29, 2026
Pro AV market forecast to grow 21% to $258B by 2030 as investment activity surges in 2025
The global Pro AV market is projected to grow by 21% to reach $258 billion by 2030 driven by spending on control rooms, digital signage...
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November 24, 2025
Optimise your media tech procurement: Six steps to smarter tech buying
For over five years, we at Caretta Research have guided leading broadcasters, content studios, and pay TV operators through complex tech...
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November 18, 2025
How digital signage, retail media and programmatic are driving DOOH growth
The digital out-of-home (DOOH) landscape is currently shaped by the rapid digitisation of traditional advertising sites...
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September 30, 2025
IBC 2025 – an industry reinventing itself, slowly
At IBC 2025, the Caretta Research team held more than 200 meetings with broadcast and media technology vendors and buyers, and hosted a...
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September 8, 2025
Why media infrastructure is shifting to COTS
The media industry is undergoing a significant transformation in how infrastructure is bought and used, probably the biggest that will...
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July 29, 2025
Media and telecoms insights: quick action required as broadcast and streaming revenues converge
New global data from Caretta Research highlights a stark reality for the broadcasting industry: broadcast and pay TV are expected to lose...
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July 9, 2025
Redefining the agency model: the future of advertising holding agencies in an AI-driven world
The advertising industry is changing at a breakneck pace. While its overall global growth far outpaces global GDP growth, many traditional..
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June 2, 2025
Cracking the code: Unlocking the power of retail media in 2025
The advertising landscape is rapidly changing and retail media is at the epicentre. Forget what you thought you knew about traditional...
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April 17, 2025
NAB 2025: Key takeaways, industry challenges and the show’s uncertain future
The 2025 NAB Show provided a stark look at the evolving broadcast and media landscape. While attendance numbers reflected current market...
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April 11, 2025
US tariffs: Ignore the noise, the media tech industry is tariff-resistant
Recent uncertainty around US tariffs on imported goods have caused concern across various industries trying to understand the potential...
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March 26, 2025
Caretta Portal insights: Explore the key content acquisition companies
The world of content creation relies heavily on the tools and technologies provided by content acquisition companies. These companies are...
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March 20, 2025
Caretta Portal insights: Sports companies that shape the global landscape
The sports industry is a massive global market worth billions of dollars each year. Major professional sports leagues that are included...
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February 11, 2025
The pro AV market is booming, but it’s not a one-size-fits-all industry
ISE 2025 affirmed our research findings regarding the pro AV industry and its potential. The increased number of participants, with over...
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January 15, 2025
TV advertising’s new era: competing on digital terms
As we kick off 2025, TV advertising has entered a new stage of competition, forcing traditional TV players – broadcasters and pay-TV operat…
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