The pro AV market is booming, but it’s not a one-size-fits-all industry

ISE 2025 affirmed our research findings regarding the pro AV industry and its potential. The increased number of participants, with over 80,000 attendees and 1,500 vendor booths were a testament to the rapid growth and dynamism of the pro AV sector. It’s clear that pro AV is experiencing a golden age, but it’s not a one-size-fits-all market.

Diverse sub-markets, diverse needs

Pro AV has a broad spectrum of sub-markets, each with unique requirements and opportunities. From corporate conference rooms to large-scale live events like art installations or concerts, the applications of pro AV are vast and varied. This diversity was on full display at ISE, with vendors showcasing solutions for everything from video conferencing and collaboration to digital signage and immersive experiences.

Broadcast AV’s growth and challenges

One area that particularly caught attention is the rapid growth of broadcast AV. Numerous vendors were present at this year’s ISE and many companies were interested in the space. The convergence of media and pro AV technologies is opening up new possibilities for content creation and distribution. However, vendors still face challenges in effectively communicating product use cases, targeting specific verticals and navigating complex channel partnerships.

The future of live events and immersive experiences

The most exciting developments are happening in the space of live events and dedicated immersive spaces. Projects like The Sphere, Cosm and Abba Voyage are pushing the boundaries of what’s possible, blending AR/XR, video walls, game engines and virtual sets to create unforgettable experiences. This is where pro AV truly shines and feels as progressive and interesting as the early days of streaming, HD and flat-panel TVs, highlighting a time of rapid innovation and transformation.

Key takeaways from ISE 2025

ISE 2025 confirmed that pro AV is an industry with immense potential. The key takeaways were:

• The pro AV market is growing, with projections indicating that media tech product sales will exceed 20 billion dollars by 2032. This market is driven by technological advancements and evolving customer needs.
• Broadcast AV is a rising star, opening up new possibilities in the space, but vendors need to refine their go-to-market strategies to reach the right audience effectively.
• Live events and immersive experiences are the future, where innovation is happening at an extremely fast pace.

What’s next for the pro AV industry

Reflecting on the ISE 2025 experience, there’s optimism for the future of pro AV. The industry is evolving rapidly and it’s an exciting time to be a part of it. The convergence of technologies, the rise of new applications and the growing demand for immersive experiences are creating a rich ground for innovation and growth.

The Pro AV industry is not without its challenges, but the opportunities are immense. For those willing to embrace change, adapt to new technologies and understand the diverse needs of different markets, the future is bright. ISE 2025 was a reminder that pro AV is not just about technology. It’s about creating experiences that connect, inspire and inform. And that’s something worth getting excited about.