European broadcasters must transform to enable new business models and future-proof their operations. This research, made possible by Quickplay, analyses the challenges of adapting linear technology against the unique strengths of broadcaster trust and audience intimacy. Learn the strategic technology and workflow changes needed to leverage third-party video platforms for strategic flexibility and growth.

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• Broadcasters face a strategic shift to maximise content impact across all distribution channels.
• Owned and third-party platforms are not an "either-or" proposition for reaching audiences.
• Discover how broadcasters can win back ground as the original content aggregators.
• Ongoing architectural flexibility is required to drive evolution and new viewing paradigms.
• Success requires flexible streaming and monetisation platforms, as demonstrated by TVNZ.