Case studies

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From market entry strategies to product positioning and competitive intelligence, these examples highlight the depth of our expertise and the tangible value we bring to every engagement.

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Market opportunity sizing for new audio infrastructure product

A provider of cutting-edge media technology solutions was preparing for the launch of a new product focused on audio infrastructure.

Market opportunity and sizing
Broadcast and media tech
Pro AV
For leadership teams
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Market strategy and competitive positioning for video analytics

A major international provider of technology solutions with a video service analytics platform, designed to help customers, including pay TV operators, telcos, and OTT platforms (such as AVOD, BVOD and SVOD), to analyse video service data and inform key performance indicators (KPIs) like churn and engagement.

Go-to-market and product positioning
Sales enablement and strategic planning
Media and telecoms
Telecoms tech
For leadership teams
For sales and marketing teams
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Market opportunity assessment for RDK development services

A technology services provider operating within the media technology industry, was considering an investment to expand its capabilities for reference design kit (RDK) development support.

Go-to-market and product positioning
Market opportunity and sizing
Customer behaviour and insights
Sales enablement and strategic planning
Broadcast and media tech
Media and telecoms
Telecoms tech
For market intelligence experts
For leadership teams
For technology and product teams
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Strategic positioning in the evolving global media technology market

A leading international technology services provider, specialising in global system integrator (GSI) and platform-as-a-service (PaaS) solutions. It supports major clients across the media technology and digital entertainment sectors, including large telecommunications providers, pay TV operators, broadcasters and online video streamers.

Go-to-market and product positioning
Market opportunity and sizing
Customer behaviour and insights
Sales enablement and strategic planning
Broadcast and media tech
Media and telecoms
Telecoms tech
For market intelligence experts
For leadership teams
For sales and marketing teams
Read case study

Strategic competitive positioning for next-generation streaming technology

A rapidly growing online video platform (OVP) provider in the streaming technology sector, needed to accelerate its trajectory, establish robust market positioning and expand its brand visibility.

Go-to-market and product positioning
Customer behaviour and insights
Broadcast and media tech
For sales and marketing teams
For technology and product teams
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Strategic market planning for online video platform solutions

A leading provider of full-scope streaming services, requested a targeted research engagement to strengthen its commercial, product development and go-to-market strategy for an online video platform (OVP) solution.

Go-to-market and product positioning
Market opportunity and sizing
Customer behaviour and insights
Sales enablement and strategic planning
Broadcast and media tech
Media and telecoms
For market intelligence experts
For leadership teams
For sales and marketing teams
Read case study

Quantifying the sports media technology market opportunity

A leading strategic advisory and market intelligence firm required validated market sizing and segmented data focused on the intersection of media technology and the sports content sector.

Market opportunity and sizing
Sales enablement and strategic planning
Broadcast and media tech
Sports rights and tech
For leadership teams
For technology and product teams
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Market validation and news production strategy transforming

An established global provider of media technology solutions, operating a sophisticated, long-standing newsroom computer system (NRCS) product alongside a more modern news production platform.

Go-to-market and product positioning
Customer behaviour and insights
Sales enablement and strategic planning
Broadcast and media tech
For market intelligence experts
For procurement teams
For leadership teams
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Strategic go-to-market for next-generation modular newsroom solutions

An established global organisation was developing a new generation of modular newsroom solutions built upon an integrated common platform. The solution was to be offered via a software-as-a-service (SaaS) model. The client sought to provide an upgrade path for existing users of its legacy product and new users of competing newsroom computer system (NRCS) products.

Go-to-market and product positioning
Market opportunity and sizing
Customer behaviour and insights
Sales enablement and strategic planning
Broadcast and media tech
For leadership teams
For sales and marketing teams
For technology and product teams
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Digital transformation in content distribution

An international content producer and distributor operating within the broadcasting technology sector, required strategic expertise to enhance its content distribution and rights management capabilities.

Technology architecture and strategy
Procurement support
Specialist technology expertise
Broadcast and media tech
Media and telecoms
For leadership teams
For technology and product teams
For procurement teams
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Benchmarking audio technology strategy for digital audio production

A major, enterprise-scale broadcaster dedicated to delivering comparable volume and diversity of audio content, operating with complex, multi-site audio production requirements. The project was crucial for shaping its future audio technology strategy.

Technology architecture and strategy
Procurement support
Broadcast and media tech
Media and telecoms
For leadership teams
For technology and product teams
For procurement teams
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Evaluating new over-the-top (OTT) service launch and digital content strategy

A television production company was evaluating the feasibility of launching a new internet streaming TV service. It required a comprehensive understanding of existing OTT operations to inform its strategic decision-making. The primary target audience was a specific regional and global demographic segment.

Technology architecture and strategy
Business case and ROI
Media and telecoms
Broadcast and media tech
For leadership teams
For technology and product teams
For sales and marketing teams
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Strategic mapping for media technology and cloud dependency

A client, which is a leading European industry body representing numerous public service media (PSM) organisations, wanted to gain a comprehensive, detailed understanding of the complex relationship landscape between its member PSM organisations and critical third-party suppliers.

Technology architecture and strategy
Specialist technology expertise
Broadcast and media tech
Sports rights and tech
For leadership teams
For technology and product teams
For procurement teams
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