A client, which is a leading European industry body representing numerous public service media (PSM) organisations, wanted to gain a comprehensive, detailed understanding of the complex relationship landscape between its member PSM organisations and critical third-party suppliers.

• The primary challenge was to gain a comprehensive, detailed understanding of the complex relationship landscape between its member PSM organisations and critical third-party suppliers.
• This focus included mapping dependencies on key cloud providers and content delivery network (CDN) vendors.
• It also required clarifying reliance on key media technology software vendors within the digital distribution ecosystem.

• Caretta Research deployed a strategy built on custom data mapping, research, and targeted analysis to address specific data gaps.
• The project concentrated on detailed dependency mapping across three critical technology verticals:
  1. Mapping all relationships between European PSM organisations and major cloud providers.
  2. Mapping all relationships with CDN vendors (both service and technology providers).
  3. Mapping dependencies on key media technology software vendors that rely on public cloud platforms.
• The approach also included summarising both the activities on relevant public cloud platforms and the scale of in-house/private cloud deployments across the media landscape

• The organisation secured crucial strategic insights via the custom data mapping of its members’ relationships with both cloud providers and CDN vendors.
• It received a clear summary of the activities and long-term strategies its members are pursuing on various public cloud platforms.
• The analysis provided valuable context on hidden dependencies via key media technology software vendors.
• It obtained specific data outlining in-house/private cloud deployments, which contributed to a complete view of the entire digital distribution landscape and its security posture.
• It gained access to extensive Sports market data, tracking thousands of known sports rights deals, which provided additional commercial context for its sector focus.