A leading international technology services provider, specialising in global system integrator (GSI) and platform-as-a-service (PaaS) solutions. It supports major clients across the media technology and digital entertainment sectors, including large telecommunications providers, pay TV operators, broadcasters and online video streamers.

• To secure long-term success in the rapidly changing global media technology market.
• It required forward-looking strategic advice on the evolution of its customers' TV and video businesses over the next ten years.
• The project needed to quantify the revenue impact of anticipated shifts in TV and video consumption on its customer base.
• The goal was to strategically position its GSI and PaaS solutions against these future market dynamics.

• A robust research methodology combining internal knowledge and detailed quantitative analysis.
• The study involved sizing and forecasting the client's total GSI and PaaS addressable opportunity.
• Qualitative data from technology buyer interviews was analysed to understand key purchasing drivers and inhibitors.
• Detailed supply chain analysis focused on the future evolution of TV and video entertainment supply chains for core customer groups.
• Analysis extended to adjacent bundled services, including connectivity and digital lifestyle services (e.g., smart home and home security).

• The project successfully delivered a data-driven strategy for future business positioning.
• Caretta Research informed the client on the expected evolution of its customers' TV and video businesses.
• Crucial strategic advice was provided on how to position its GSI and PaaS solutions to capitalise effectively on emerging opportunities.
• The deliverables included comprehensive TV and video revenue and subscriber market sizing and forecasts.
• The final output quantified the client's future addressable opportunity in the media technology space.