A provider of cutting-edge media technology solutions was preparing for the launch of a new product focused on audio infrastructure.

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• Establishing the precise total addressable market (TAM), serviceable addressable market (SAM), and serviceable obtainable market (SOM) for its new hardware product.
• The focus was on the highly specialised audio infrastructure market segment within AV broadcast, specifically for audio I/O devices (converting analogue audio to modern IT/IP standards).

• The project delivered comprehensive TAM, SAM, and SOM data for the audio I/O devices market in the AV broadcast space.
• Market sizing data was segmented based on product groups (low, mid, and high cost).
• Further data analysis provided splits across key audio over IP (AoIP) standards.
• The analysis leveraged insights from NDI deployments to accurately constrain the SAM and SOM market levels.
• Contextual interviews with industry vendors were conducted to refine market sizing, understand product availability and identify key buyers.

• The project successfully delivered the essential TAM, SAM, and SOM data required to support the product's strategic market launch.
• The deliverables included a strategic report that provided crucial context to the market sizing data, details on product availability and key buyer information.
• The work provided a clear, data-driven explanation of the audio infrastructure market opportunity.