A major, enterprise-scale broadcaster dedicated to delivering comparable volume and diversity of audio content, operating with complex, multi-site audio production requirements. The project was crucial for shaping its future audio technology strategy.

‍

• To benchmark its existing approach to audio editing and playout (AE&P) technology against similar international organisations.
• Identify the key business and technology drivers influencing product selection and deployment models.
• Clarify technical preferences across core architectural decisions, including single vs multi-vendor, integrated vs modular architectures, and cloud vs on-prem solutions.
• Comprehensively benchmark its current design and operational approach against industry best practice.

• Delivered granular analysis of audio editing and playout technology deployment strategies from comparable broadcasters and podcast producers.
• Leveraged proprietary market intelligence datasets detailing industry-wide AE&P technology deployments.
• Combined quantitative data (audio output volume, complexity) with detailed market insights.
• Conducted primary research to validate data and gain deep insights into AE&P technology integration within workflows.
• Analysed audio infrastructure architectures and workflows to enable external party contribution to audio programming.

• Provided an actionable strategy deck comparing its current approach directly against the wider market.
• Gained detailed insight into vendor preferences and deployment choices, including modular architecture and single vs multiple vendor decisions.
• Delivered a comprehensive dataset detailing audio editing and playout deployments at similar organisations.
• Successfully identified and understood key audio infrastructure architectures.
• Achieved clarity on optimal workflows for external parties contributing to audio programming.
• The findings delivered crucial data and analysis to drive long-term technology investments.