A technology services provider operating within the media technology industry, was considering an investment to expand its capabilities for reference design kit (RDK) development support.

• To rapidly determine the market potential and commercial viability of offering RDK development services.
• It required a comprehensive assessment of the overall health of the RDK market and a comparison of its adoption likelihood versus competing platforms, notably Android TV operator tier.
• A crucial element was quantifying the extent to which adopting pay TV and telco operators would elect to outsource development to a third-party partner.

• A rapid research effort was executed, drawing on existing market intelligence and analyst expertise.
• The methodology utilised quantitative and qualitative analysis of market data regarding RDK deployments and service providers.
• The research focused on the market opportunity for RDK implementations in consumer premises equipment (CPE devices), including home gateways, routers and video set-top boxes.
• The scope included providing context on operator strategies for consumer-facing technologies, CPE and the super aggregation of content applications.

• The project delivered a clear assessment of the overall RDK market health and future growth prospects.
• Caretta Research successfully identified the specific operator cohorts most likely to deploy RDK and analysed their deployment and development methodologies.
• Deliverables included a modelled potential market for RDK operator implementations, complete with forecasts for future potential.
• The analysis quantified the overall size and value of the addressable market for RDK services.
• Key vendors and technology service providers within the RDK ecosystem were identified.
• The final strategy report provided detailed analysis of RDK market trends, including approaches to OTT services and super-aggregation.