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Next generation TV platform technology validation and strategy
A major telecommunications company sought expert validation and strategic input for its platform technology strategy. The overall objective was to ensure the success and future-proofing of its end-to-end ecosystem.
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Client
A major telecommunications company sought expert validation and strategic input for its platform technology strategy. The overall objective was to ensure the success and future-proofing of its end-to-end ecosystem.
Challenge
- To fully assess its existing business requirements and validate that its planned platform technology solution was suitable for its needs across the entire digital ecosystem.
- It required an external review of its platform architecture, design and technology solutions to confirm their adequacy.
- A key requirement was to review the complex tender technical specification and evaluation criteria it had prepared.
- The organisation faced the challenge of identifying gaps (business, marketing, and technology) and developing an implementation plan for a faster go-to-market approach.
What Caretta Research did
- The approach involved an in-depth review of the client's core content deployment strategy and associated business requirements.
- Caretta Research meticulously reviewed the entire platform technology strategy and end-to-end ecosystem, including the delivery network, multi-screen/device compatibility and UI/UX.
- Caretta Research identified existing gaps and made recommendations for improvement plans, focusing on features and functionalities.
- A core component of the methodology involved benchmarking the proposed strategy against industry best practices.
- Caretta Research recommended a phased sequence of features and functionality, leveraging an MVP (minimum viable product) approach to achieve quicker market entry.
- Caretta Research provided recommendations for amendments or changes to the existing tender technical specification and evaluation criteria.
Results
- The client received validation of its planned platform architecture and technology solutions, ensuring they were fit to meet current business requirements.
- It successfully identified critical gaps across business, marketing, and technology domains.
- The project determined the level of preparedness for future-proofing the platform.
- Caretta Research delivered strategic recommendations designed to ensure the platform would be highly scalable, flexible and future-proof.
- The client gained actionable guidance on implementing an MVP approach for faster time-to-market.
- The client received strategic recommendations to ensure the new platform could accommodate growth demands and cater for new and emerging content services without requiring a total “forklift upgrade”.
