A television production company was evaluating the feasibility of launching a new internet streaming TV service. It required a comprehensive understanding of existing OTT operations to inform its strategic decision-making. The primary target audience was a specific regional and global demographic segment.

‍

• To gain a better understanding of the global and regional OTT operations landscape to effectively evaluate the launch of a new digital service.
• It needed a detailed review of the technical and business cases underpinning successful comparable operations.
• The key challenge was defining the optimal content proposition, distribution model, and technology choices required to effectively target the segmented consumer market.

• The approach centred on delivering benchmarking case studies for ten comparable OTT operations.
• These case studies were completed using desk research augmented by direct expert-led interviews with executives at the selected OTT operators.
• For each case study, Caretta Research rigorously assessed core strategic parameters, including:
  1. Content proposition (content mix, acquisition strategy, VOD asset volume, linear channels).
  2. Marketing and distribution strategy (geographic reach, target audience, business model such as AVOD, SVOD, TVOD and partnerships).
  3. Technology deployments (key vendor partners, standards/formats deployed, e.g., HD, 4K/UHD).
  4. Key performance indicators and investment profiles (including subscriber estimates).
• The project culminated in a recommendations section, synthesising critical insights and best practice to guide the final business plan and roadmap.

• The client received ten comprehensive case studies, detailing the content strategies, business models (AVOD, SVOD, etc.), and technical ecosystems of established regional OTT operators.
• It gained expert analysis into the wider OTT market trends and clear guidance on how these trends impacted the opportunity within its niche audience segment.
• The project delivered a specific set of best practice recommendations to inform the direction, key parameters, and roadmap for launching its new internet TV service.
• The client was empowered with the knowledge necessary to validate its business drivers and define a strong technical and commercial approach to entering the digital content market.