An international content producer and distributor operating within the broadcasting technology sector, required strategic expertise to enhance its content distribution and rights management capabilities.

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• To clearly define and document robust rights management requirements, assessing both established and innovative solution options.
• The organisation needed assistance in developing clear vendor assessment and selection criteria suitable for evaluating complex enterprise solutions.
• A key pain point was defining capabilities for content avails, rights and royalties management within a target operating model, including robust integration with its media asset management (MAM) system.

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• Discovery phase: engaged with leadership and key users to define detailed rights management requirements, current pain points, and desired workflows, including scope elements like rights in/out, royalties and avails.
• Vendor shortlisting: conducted desk research and utilised proprietary data (Caretta Portal) to generate an evidence-based recommended shortlist of potential rights management vendors. This included initial vendor profiling and SWOT analysis.
• Selection criteria definition: established a precise mechanism for vendor selection, which included:
  1. Defining detailed functional and non-functional requirements.
  2. Creating use cases and user stories specifically formatted for vendor response.
  3. Developing an assessment and scoring system to evaluate vendor fitness, company stability and delivery capability.

• The company achieved a common understanding and documentation of its business objectives and functional requirements for the new rights management system.
• It successfully identified all potential technology vendors, culminating in an evidence-based shortlist ready for the subsequent procurement process.
• The project provided a clear, structured mechanism for evaluating and scoring shortlisted vendors, ensuring a best-practice vendor evaluation and an informed decision on the final technology choice.
• This process provided the necessary digital transformation foundation for the client to select a robust and suitable solution capable of handling its complex content distribution lifecycle.