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Strategic market assessment for broadband CPE and CDN services

A major international provider of technology solutions undertaking a comprehensive internal evaluation of its overall business strategy, sought to validate and solidify its strategic positioning in the rapidly evolving media technology landscape.
By role
For market intelligence experts
For leadership teams
For sales and marketing teams
For technology and product teams
By industry
Broadcast and media tech
Media and telecoms
Telecoms tech
By use case
Go-to-market and product positioning
Market opportunity and sizing
Customer behaviour and insights
Sales enablement and strategic planning
By use case
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Client

A major international provider of technology solutions undertaking a comprehensive internal evaluation of its overall business strategy, sought to validate and solidify its strategic positioning in the rapidly evolving media technology landscape.

Challenge

  • The client required specific, deep-dive market insight across two distinct, yet crucial, product categories: broadband consumer premises equipment (CPE) and content delivery networks (CDN).
  • For broadband CPE, the primary need was to understand manufacturer volumes, the technical nature of security and device management stacks, and the relationships between hardware OEMs and OS/firmware vendors.
  • It also required analysis on trends concerning telco value added services (VAS) and the potential market impact of regulations, specifically the cyber resiliency act in the EU.
  • For CDN, the challenge was to accurately quantify the volume and value of CDN traffic throughput and spend, segmented by key factors such as operator type, tier and region.

What Caretta Research did

  • The project utilised a mixed methodology, successfully combining existing proprietary data interpretation with fresh, targeted primary research interviews.
  • Research on broadband CPE market trends covered critical areas including device security, remote management, secure asset provisioning, and an overview of key CPE manufacturers based on shipment volumes.
  • The approach involved an in-depth evaluation of the security and device management stacks deployed on CPE hardware and their independence from OEMs.
  • Analysis was provided on broadband operators' adoption of VAS for the smart home, such as cloud WIFI management and cybersecurity.
  • The CDN analysis provided segmented data on the volume and value of CDN throughput and spend by operator type (pay TV, broadcaster, streamer), tier (1, 2, 3+), and region (EMEA, APAC, NAM, LATAM).

Results

  • The project delivered comprehensive data workbooks and detailed analysis reports covering both the broadband CPE market trends and CDN market trends.
  • Caretta Research provided crucial market data on the expected volume and uptake of carrier-grade open-source CPE operating systems.
  • The findings successfully assessed and interpreted CPE market trends, including security/device management stacks and the relationship between hardware OEMs and security/device stack providers.
  • The output included qualitative analysis of VAS market trends and an analysis of the likely impact of forthcoming legislation on CPE security investments.
By role
For market intelligence experts
For leadership teams
For sales and marketing teams
For technology and product teams
By industry
Broadcast and media tech
Media and telecoms
Telecoms tech
By use case
Go-to-market and product positioning
Market opportunity and sizing
Customer behaviour and insights
Sales enablement and strategic planning
By use case
No items found.