A rapidly growing online video platform (OVP) provider in the streaming technology sector, needed to accelerate its trajectory, establish robust market positioning and expand its brand visibility.

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• To gain evidence-based insight into its precise competitive positioning against rivals, including end-to-end solution providers.
• It urgently needed to understand customer perception and the triggers required to drive sales growth in existing and new market segments.
• A key focus was addressing the segment of broadcasters and pay TV operators migrating from legacy IPTV platforms.

• A comprehensive research framework focusing on competitive analysis, buyer needs and thought leadership.
• The competitive phase mapped its technical capabilities and product differentiators against key market rivals.
• The buyer analysis involved conducting in-depth customer and prospect interviews to ascertain key pain points and preferences for build vs. buy models in streaming technologies.
• The project included developing a co-branded white paper to position it as a technology transformation leader, highlighting features like AI-enabled metadata enrichment.
• It included mapping market entry opportunities based on older platform deployment data.

• Successful refinement of product positioning and messaging tailored to diverse buyer segments.
• Clarification of key points of differentiation directly aligned with customer strategic priorities.
• It ensured the company was competitively positioned for shortlisting by technology buyers.
• Its external marketing was supported, positioning it as an authority on migrating legacy platforms to modern media technology solutions.