Broadcasters’ studio infrastructure is only used to make TV shows for a tiny proportion of the time available: one European public service broadcaster estimated its studio utilisation at less than 10%.

This research explores the accelerating shift towards software-defined workflows running on commodity off-the-shelf (COTS) hardware.

Key points covered:

💡Cost predictability hurdle: Demand for dynamic infrastructure, but fear of unpredictable costs slows adoption.

💡Shift to software-defined: Accelerating trend towards flexible, software-on-COTS solutions.

💡Key considerations: TCO, CAPEX vs. OPEX, flexibility and vendor support are crucial for transition.

💡Optimise and enhance: Dynamic operations lead to cost savings and better programming.

Discover how media companies can optimise costs, boost agility and maintain a competitive edge by embracing dynamic media operations and what role vendors can play in facilitating a seamless transition to this new era of media production.

This research was conducted independently by Caretta Research and made possible by Lawo.