‍As IP video rapidly becomes the standard for content delivery, the media industry is undergoing a significant transformation. This white paper, in partnership with Zixi, details how organisations are replacing rigid legacy systems to unlock new creative potential, achieve massive scale and fundamentally reimagine the economics of live broadcasting.

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• Unlocking new creative and business models through virtualised cloud master control rooms (MCRs)
• Scaling live sports by removing physical capacity constraints with IP contribution feeds
• Prioritising total cost of ownership (TCO) over 'free' protocols to reduce bandwidth and operational overheads
• The essential need for an orchestration platform to manage multi-protocol resilience
• Five strategies for a successful IP transition, including avoiding the "DIY trap"

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