Ad tech

“Caretta Portal is a game-changer, providing objective market data as our single source of truth for data-backed strategies. The Live Production market's constant change due to technology and business model shifts creates unprecedented uncertainty for our customers. In my role, I always rely on objective industry data to bring clarity to strategic planning and decision-making. Caretta Portal data helps us size opportunities, sanity-check new ideas and defend plans.
I also value my interactions with the Caretta Research team. Their deep industry insight means they're always available to double-check numbers, validate or debunk assumptions, or simply discuss the industry's state.”

“We've been working with Caretta Research for many years, and Caretta Portal has become an invaluable tool for us. The ability to quickly access their analysts for ad-hoc queries, based on their extensive dataset, is something our team particularly values.”

“Caretta Research provides incredible expertise, in-depth analysis and a strong, informed industry perspective that is invaluable to those servicing global media and streaming distributors.  And on top of all that, they are great collaborators, fun to work with and support diverse voices and perspectives within our community. I am grateful for their partnership.”

“Blue Ant faced the challenge of implementing a scalable rights management platform. After unsuccessful attempts, we engaged Caretta Research. Their expertise, commitment to understanding our needs, and leadership under Robert Ambrose were evident. They guided us through a rigorous evaluation, leading to the successful selection and implementation of a best-suited partner. Caretta Research consistently exceeded our expectations with their professionalism, responsiveness and strategic insight, all while adhering to timeline and budget.”

“Caretta Portal makes it easy to see where the industry is heading and how we're positioned. These insights help my team focus on the right opportunities and support internal teams effectively without spending weeks in spreadsheets and combing through disparate reports. Caretta Research's analysts are approachable and candid — they’ll walk us through the data and its implications so we can decide what works best for us. Caretta Research gives us the clear, objective information we need to make better decisions, faster.”

“Caretta Portal is a modern, continuously updated platform, ideal for competitive intelligence, market opportunity identification and targeted campaigns, which my team uses regularly. Unlike traditional market data that comes in static pivot tables, our market intelligence team finds the granular insights into competitor customers and product portfolios unique, and it enables them to generate reports quickly for me, others in Irdeto leadership, as well as sales, especially for key events.”

“Caretta Research stands out as a truly unique player in the market thanks to its data-driven Caretta Portal. It serves as a central hub of valuable insights on buyers and sellers, as well as their product portfolios. The platform offers unparalleled and granular insight into the broadcast and media technology space, while delivering market sizing, forecasts and market share data. Beyond its rich data Caretta Portal is also an essential source of inspiration through market studies, trend analyses, and daily updates, providing companies with a clear and forward-looking view of their ecosystem.”

“Caretta Research has quickly become a key resource for our strategy team. We enjoy a strong working relationship of collaboration, sharing and using information that defines and predicts market conditions and growth trends. The resulting data and insights are an important part of our business and product strategy.”

“I wanted to work with someone who could quickly grasp the nuances of our metadata deployment with a major multinational pay TV operator and who could translate the benefits into something digestible yet compelling for a non-techie audience. It was also important to work with a company with the credibility and professionalism to deal with an important commercial relationship for us. Caretta Research certainly ticked these boxes and they knew what they were talking about when it came to media technology. Rob Ambrose and his team were easy to work with, responsive and communicative and most importantly they delivered what they promised on time.”

“We use the data platform, Caretta Portal, to reinforce and accelerate a number of functions in our business particularly around competitive intelligence and identifying market opportunities.”

“Caretta Research provided us with the data we needed to support our membership acquisition strategy. We also gained key insights into the methodology that enables us to continue similar research internally. It was a beneficial collaboration and we look forward to working with Caretta again in future.”

“The IBC team enjoyed working with Rob Ambrose and his colleagues from Caretta Research to produce the workflow tours and webinars over 2021: their industry knowledge and network were crucial in attracting the right guests to appear in the films and in ensuring they were asked the most relevant questions. They were a pleasure to work with, proactive and flexible throughout a long production schedule, and ultimately their efforts helped us attract the sponsors and partners we wanted to work with.”